Season 2 Episode 8 – Alberto Savoia: Lessons in Prototyping & “Pretotyping”
Plus Scott Miller from Dragon Innovation shares tips for manufacturing at scale
In this last episode of Season 2, we talk all about prototyping and “pretotyping.” Our guest, Alberto Savoia, is a mathematician and engineer, who among many things led the initial development of Google’s Ad Words. After many successes, Albero had the sobering experience of seeing one of his startups fail, and he set out to develop a framework for testing ideas in the market, before actually launching them. Instead of beginning with prototyping, Alberto shares that teams should first “pretotype.”
SHOW NOTES
Alberto’s book The Right It and his preceding PDF on “pretotyping”
Zach references the risk in launching creative projects and the Kickstarter Fulfillment Report
Scott Miller is the co-founder and CEO of Dragon Innovation
Scott doing a teardown of a Roomba
